You have spent all the time needed to learn effective SEO techniques to draw customers to you and your business. The moment of truth has come and your potential customer clicks on your website link.
So now what's next? Are they going to like what they are looking at? Are they going to easily find what they're looking for?
In theory, they have just walked inside the front door of your store. That's right, it is important for you to compare your website to an actual store.
Do you have everything clean and organized, or is it messy and cluttered?
How many times have you walked into a store, and turned right around and walked out because it was very unorganized or a mess? I know I've done that. If your website gives a bad first impression to the customer, they won't have to even turn around and walk out. All they need to do is hit the "back" button, and they're on their way to the next site. And they will never visit your site again!
Many websites that give you a bad first impression have issues that could easily have been avoided. Broken links are a fairly common problem, and a true sign of sloppiness. Seeing the little the red "x's" where a graphic or photo should appear is another common error that is easily addressed.
Does your site maintain the good look, feel and functionality of most browsers? Do you annoy your visitor with pop-ups that are hard to get rid of, difficult to read text, or flashing graghics?
And sometimes a site that looks great in Internet Explorer, doesn't maintain that look or functionality with the other popular browsers such as Firefox. The time and resources that it takes to fix problems like these are small, when compared with the cost of tarnishing your professional image.
Do you take your customer down an orgainzed path to follow, like the aisle of a store? Or does your website mirror a yard sale after a bad storm?
I'm sure you agree these are all very important issues to consider when building and maintaining your website. Now, should you and your website be closed for repair, or open for business?
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